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Multicultural Marketing - Representing the New Majority

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“Supplier diversity is a proactive business practice which encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers.”

– Alliance for Inclusion and Multicultural Marketing

“Coca-Cola Plans to Nearly Double it’s Ad Spend on Minority-Owned Media”

– AdAge

“Ford Targets Diverse Audience for F-150”

– MediaPost: Marketing Daily

“IPG MediaBrands Commits to Spend 5% in Black Owned Media by 2023”

– AdAge

“Mondelez: Empathy is the New Personalization”

– MediaPost: Media Daily News

“Marketers Evaluate Shifting Media Spend to BIPOC Outlets in the Upfronts”

-AdAge

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